We know privacy policies are usually the kind of thing people scroll past — so we've written this one to actually be readable. No legalese soup. Just a clear, honest explanation of what data we collect, why, and what we do with it.
We take your privacy seriously. This policy covers our obligations under UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
1 Who we are
We are Factor 50 Creative Solutions Ltd, a UK-registered company.
- Company number: 14528696
- Website: www.factor50creativesolutions.com
- Email: hello@factor50creativesolutions.com
We are the data controller for the personal information collected through this website.
2 What data we collect
We collect personal data when you complete the Marketing Clarity Audit on our website. This includes:
- Your name
- Your email address
- Your company name
- Your business size
- Your audit responses and calculated scores across each marketing category
We only collect what we actually need. Nothing more.
3 Why we collect it
Our lawful basis for processing your data is consent. When you complete the audit, you actively opt in via a consent checkbox — no pre-ticked boxes, no buried small print.
We use your data to:
- Deliver your personalised audit results
- Send a follow-up email sequence with practical marketing advice tailored to your score
- Communicate about our services where relevant
You're always in control. You can withdraw your consent and unsubscribe at any time — and we'll stop. Every email we send includes a clear unsubscribe link.
4 How we store and process it
Your data is stored in MailerLite, our email marketing platform. MailerLite operates from EU-based data centres, is ISO 27001 certified, and is fully GDPR compliant.
We do not sell, share, or rent your personal data to any third parties — full stop.
If you purchase the Marketing Clarity Workbook, payment processing is handled securely by Stripe via Payhip. We never see or store your card details — that's handled entirely by Stripe's PCI-DSS compliant infrastructure.
5 Email communications
After completing the audit and giving your consent, you'll receive a 6-email sequence over 14 days. This includes your personalised audit results, practical marketing advice based on your score, and occasional information about how Factor 50 can help.
Every single email includes an unsubscribe link. One click and we stop. No hoops to jump through.
We comply fully with PECR — we only send marketing emails to people who have given explicit, informed consent.
6 Cookies
Our website currently uses strictly necessary cookies only — the kind that are essential for the site to function properly.
We do not use analytics cookies, advertising cookies, or any tracking or behavioural cookies.
If this ever changes — for example, if we introduce analytics — we'll update this policy and add a proper cookie consent banner before any non-essential cookies are set. We'll never drop tracking cookies without asking first.
7 Your rights under UK GDPR
You have the following rights over your personal data:
To exercise any of these rights, email us at hello@factor50creativesolutions.com. We'll respond within 30 days.
8 Data retention
We keep your data for as long as you remain subscribed to our emails. If you unsubscribe, your data is removed from our active mailing list.
If you'd like us to delete your data entirely — not just unsubscribe you — just email hello@factor50creativesolutions.com and we'll take care of it promptly.
9 Third-party services
We use the following third-party services to operate our website and business. Each has their own privacy policy and data processing agreements in place.
10 Changes to this policy
We may update this privacy policy from time to time — for example, if we introduce new services or if regulations change. The "Last updated" date at the top of this page always reflects the most recent version.
If we make any material changes that affect how we use your data, we'll let you know via email.
11 Questions & complaints
Got a question about your data? Just get in touch — we're human, we're friendly, and we'll actually reply.
Factor 50 Creative Solutions Ltd
Email: hello@factor50creativesolutions.com
If you're not happy with how we've handled your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's independent data protection authority. You can do so at ico.org.uk.